The project's already pretty recognized in their niche, though. I would say too recognized, because the frontman's a pretty uninspired composer.
I liked the last record, but it's kind of frustrating how much he doesn't care about composing at all. Same basic song structure, same motifs, same stupid power pop chords. The production's slightly better, but it's still more of the same. I'd just listen to Tony Molina or Ovens if I wanted that.
And it sucks how seriously he takes himself, too. I like the tracks where he's more tongue-in-cheek, because I can appreciate the project as someone who just wants to entertain, but, the more and more I listen, the more I get this sneaking suspicion he thinks he's an actual e-celeb, and his band is his platform induldge every frivolous thought.
You should check out Gezebelle Gaburgably, though. Same audience.